Focus Group Discussions

In the field of market research there is no denying the ever so important Focus Group. Safe and secure setting for focus group discussions can provide the best of opportunities to bring out rich consumer insights.

For a successful Focus Group the panel must have absolute relevant participants for the study, a degree of homogeneity. the focus group method allows members of the group to interact and influence each other during the discussion bringing out consideration of ideas and perspectives.

Our approach in conducting a Focus Group Discussion is to work at every step of the way to ensure an effective session and summarising the session to reflect the opinions evenly and fairly.

• In place methodological processes for recruiting respondents for the FGDs.
• One to one, interviewers with audio and video streaming along with moderators for fluent FGDs.
• One way mirror boardroom, which comfortably accommodates participants.