Ipsum Research

Ipsum is a market research company that covers people, markets, brands and society. Market and business research services are at our core. We are a measurement and data analytics company providing in-depth insights. We focus on information and analytics to deliver rich insights that can help our clients in decision making.

Businesses today need to keep their eye on the ball with consumers. There is a critical connection between businesses addressing consumer’s needs. This can play an important role in helping retain customers and keep marketing spending smart and under check.

Why Us

Ipsum was formed to spearhead the experience of Mr. Fahmeed Afridi to deliver services at a broader level as a team for larger industry leaders including CARMA, MM and more.

Working in the measurement industry since 2007 Mr. Afridi has worked with The Bivings Group, Report International, Salience Insight, CARMA, Gorkana - Cision, Commetric, Media Measurement UK and Deviance – Relative Insight.

Mr. Afridi has extensive working experience of qualitative and quantitative research. He has worked across multiple research methodologies with some of the larger industry players and leaders.

Under the leadership of Mr. Afridi Ipsum has provided services for CARMA, Commetric and more. Ipsum is under confidentiality contract not to mention company names, however can ask approval to provide details.


With a master’s degree in International Relations and major in Research Methodology, Mr. Afridi’s skill set is well placed to deliver industry grade results with in-depth insights. Educational back ground with decade worth of experience uniquely places Mr. Afridi to deliver outstanding results.

Mr. Afridi is an AMEC member. AMEC is the international association for measurement and evaluation of communication.

Key Features

  • Platform Independent

    Ipsum offers a platform independent system which can be accessed from any Internet-enabled device worldwide.

  • Location Independent

    Our system can be accessed across the globe.

  • Completely Dynamic

    All questionnaires and surveys can be modified real-time, and the collected data is also updated in real-time.

  • Dedicated data storage

    All data is centrally stored and is accessible anywhere anytime.

Our Services


Tessa Ventura

Senior Consultant at Booz Allen Hamilton

I worked with Mr. Fahmeed Afridi at CARMA (formerly Salience Insight) for approximately two years. Throughout this time, Mr. Afridi provided excellent coding and research on multiple accounts for the media measurement company, including technology firms, defense organizations, and consumer brands.

Roxana Lupu, PhD

Senior Product Manager at BenevolentAI

Fahmeed is a highly competent media /market analyst who has built a company leveraging his expertise working with top PR/Media intelligence agencies. He combines business acumen with dedication to quality and timely delivery.

Tom Foley

Lead Consultant at Media Measurement Limited

have worked with Fahmeed at two companies (CARMA and Media Measurement), and he has proven a useful connection at both, supporting with media analysis on a freelance basis. Fahmeed’s close communication with project managers, ability to hit deadlines and ability to operate in several languages helped drive progress on various projects, which often ran simultaneously. In both cases he has been a more than useful asset to have on board!

Get In Touch

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