Ipsum Research

Ipsum is a market research company that covers people, markets, brands and society. Market and business research services are at our core. We are a measurement and data analytics company providing in-depth insights. We focus on information and analytics to deliver rich insights that can help our clients in decision making.

Ipsum is an information company; we are not restricted to measurement of media technology and advertising and marketing information, but offer opinion and social research in all fields applicable.

Businesses today need to keep their eye on the ball with consumers. There is a critical connection between businesses addressing consumer’s needs. This can play an important role in helping retain customers and keep marketing spending smart and under check.

Why Us

Ipsum offers the state of the art technical backbone combined with the strong methodology and resources.

  • Platform Independent

    Ipsum offers a platform independent system which can be accessed from any Internet-enabled device worldwide.

  • Location Independent

    Our system can be accessed across the globe.

  • Completely Dynamic

    All questionnaires and surveys can be modified real-time, and the collected data is also updated in real-time.

  • Dedicated data storage

    All data is centrally stored and is accessible anywhere anytime.


Our coverage spans to the whole of Pakistan and we offer our CATI service in other countries as well.


We have multiple facilities in Islamabad and are looking to set up facilities in major cities of Pakistan in-order to utilise the local talent.


Our infrastructure, latest technological backbone, expert researchers, interviewers and state of the art systems allow us to offer one of the most organised data collections service.

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